A new take on the account center for new and returning users to have a more personal and smooth membership experience.
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From 2023 to 2025, we evolved our site navigation to reduce cognitive load, test bold layouts that showcased our full catalog, and streamline access to support future growth and scalability.
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In 2024, we tested a bold, maximalist navigation inspired by industry trends and stakeholder interest in showcasing our full product catalog.
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In 2025, we redesigned our navigation to better surface product categories, support future catalog growth, streamline flyouts, and reduce clicks for faster access.
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A new take on a drawer layout with a new feature to guide customers through the choosing their own unique style.
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Every brand needs a consistent style to their icons as well as a strong representation of their brand through those elements.
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An updated expansion of YETI's product icon library by redesigning existing icons and creating new ones to align with the brand's evolving product lineup and visual identity.
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In the world of UX/UI Design for e-commerce, there are always tests and improvements that can be made.
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