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Maret Moran
UX/UI Designer at YETI
A new take on the account center for new and returning users to have a more personal and smooth membership experience.
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From 2023 to 2025, we evolved our site navigation to reduce cognitive load, test bold layouts that showcased our full catalog, and streamline access to support future growth and scalability.
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In 2024, we tested a bold, maximalist navigation inspired by industry trends and stakeholder interest in showcasing our full product catalog.
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In 2025, we redesigned our navigation to better surface product categories, support future catalog growth, streamline flyouts, and reduce clicks for faster access.
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A new take on a drawer layout with a new feature to guide customers through the choosing their own unique style.
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Every brand needs a consistent style to their icons as well as a strong representation of their brand through those elements.
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An updated expansion of YETI's product icon library by redesigning existing icons and creating new ones to align with the brand's evolving product lineup and visual identity.
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In the world of UX/UI Design for e-commerce, there are always tests and improvements that can be made.
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A new update for the car rental booking process that meets all of the usability heuristics.
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A new feature to allow users to listen to only clean music with ease.
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An e-commerce platform for an old school clothing brand whose customers craved for an online experience.
View ProjectSince 2019, I’ve helped businesses grow through impactful websites, boosting sales leads, improving usability, and increasing lead generation for various industries.
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